Toronto is one of the few Canadian cities that can compete with any and all of the world's top international cities such as Rome, Paris and New York. One of the reasons why many people view Toronto in such glowing light is the Toronto International Film Festival, or TIFF, as it's most commonly referred to by Hollywood starlets or your chiropractor in Toronto.
TIFF is one the most popular annual festivals held every year and is the place big time movie insiders go when it comes to the hot new films of the year. This one of a kind film festival is held every September in the city of Toronto and is flocked to by A-list film stars, directors, producers and screaming fans. Some companies in Toronto will even let their staff go home early to attend festival premieres. Can't get much better team building events in Toronto than that.
This past September saw TIFF hold its 36th annual film festival and all the big names came out once again. It can be a madhouse trying to navigate your way around Toronto during TIFF, especially if you're taking an airport taxi in Toronto home. Many film studios try to cash in on the buzz that a film screened at TIFF can garner and in 2010, there were 339 films screened at TIFF, from a total of 59 countries!
Since it's inception in 1976, TIFF has become one of the world's prestigious film festivals. Back in 1998, Variety magazine deemed that TIFF is, "second only to Cannes in terms of high-profile pics, stars and market activity." Then in 2007, Time magazine said that TIFF had, "grown from its place as the most influential fall film festival to the most influential film festival, period." That's some pretty lofty praise from two of the world's most esteemed publications. No wonder people leave their Toronto condos to see what all the fuss is about when TIFF is happening.
The biggest thing TIFF has going for it is its ability to get the Oscar-buzz going early on. If your film gets recognized at TIFF you can take that momentum and run with it all the way to the Oscars. Not to mention that Toronto has a much more easy-going feel to it than cities such as Los Angeles and that makes stars want to attend TIFF more than other festivals, which gives you a great chance to stargaze from your luxury condos in Toronto.